How to Write A Good Press Release

Press Release power

Writing a Press Release doesn't need to be difficult.

1 - You are writing for Journalists

Press releases aren't for customers or consumers they are for reporters, journalists who will use them as a starting point for a larger story or feature. Write your story as you would like to have it told. Press releases written as sales pieces will be completely ignored. The points you make in your Press Release Power and the order in which you make them may direct the journalist in how to develop the story.

2 - Start with a strong "lead"

The first paragraph of the press release is known as the "lead". The lead needs to be strong, communicating your message quickly and concisely. Media, you need to use your headline and first paragraph effectively so that they standalone and that if only those portions were to be read, there would be enough information to understand what the release is about. The rest of your press release should provide the detail. Journalists see maybe thousands of press releases a day, you have a few seconds to grab your their attention.

3 - What is your angle?

The media are always on the look out for a good story. Your press release needs to be more than just. fact, it needs to be newsworthy. Media News Understanding why journalists would find your story interesting is the key to success. Think about the release from the journalist's point of view, put yourself in their shoes. It is best to make your press release timely and to tie it to current events or social issues if possible. Find a good angle, a good news hook and you have the start of a good press release.

4 - Who, what, where, when and why

A good press release needs to answer all of the "W" questions (who, what, where, when and why), providing the journalist with useful information about your organization, product, service or event. If your press release reads like an advertisement or sales pitch, dump it.

5 - Why should anyone care?

Company launches, new websites and changes of management happen all the time and so aren't interesting. Journalists Directory You need to concentrate on what makes your new company, web site, CEO or product unique. Ask yourself the question, "Why should anyone care?" Concentrate on the aspects of your press release that makes it different.

6 - Add the Human Touch

Always use real life stories about how your organization identified a problem and solved it. How did your service or product fulfil a need or help the community. Real life examples communicate the benefits of using your product or service in a powerful way.

7 - Limit the jargon

The best way to communicate your news is to speak plainly. You may need to use some jargon or industry specific lingo, but limit it to the minimum. Industry specific terms are only understood by people in the same industry where as your press release is aimed at a general readership.

8 - Add an "About" section

Make sure you add an "About" section where you describe your company and services. Media Contact Lists, This will be useful for setting the press release in a context. Don't forget to add the URL of your website.

9 - Add Good Contact Information

If a journalist picks up on your press release they will want to talk with you. Just adding your website URL isn't enough. Professional Journalists in USA As a minimum you need to add a contact name and an email address. Even better add a phone number where you can be contacted.

How to Write and Optimize an Effective Press Release.

Online press release can provide considerable platform to reach huge online community. This article will provide complete guidance to make out well optimize and well written press release for PR distribution through the press release network. A well prepared press release would attract journalists and is also well optimized for distribution to targeted audience.

Proper keywords: Selecting key word is the most important part of press release optimization. List of Journalists Be very careful while deciding on a keyword phrase that is pertinent to the product or service you are offering. The best recommended tool to search keywords is wordtracker.com.

Keyword or phrase position: Place key phrase into the headline and the title of your press release. Try to repeat it nearly 2-3 times in the content of the release.

Starting should be solid: Remember to make your title and initial lines cover that you want to express. The remaining part of your press release should depict the detailed information.

Use product name repetitively: Repeat placements of the name of your service or product to make it eminent. For example, write "Search Engine Optimization" instead of writing "SEO", this would make your product name much popular.

Draft it for Journalists/Media agencies: The media agencies and journalists would grab your press release and publish it in their publications; they may slightly edit your press release.

Consider viewer's interest: You should consider to whom you are targeting your press release, and what is their interest. List of American Journalists, Think, if you were a part of audience, would you like to read the press release you have written.

Make your press release appear practical: Point out real facts of your company/organization, as readers are already so scholar enough to find out 'what's true and what not'?

Make your story that includes real facts: Avoid untrue examples and add-ons. If you find the content using much added extras, make it natural and real. Press Release Distribution Your press release should be in active voice, not passive. Verbs in the active voice makes your press release live.

Use only sufficient and essential words: Avoid using superfluous adjectives, extravagant language, or unnecessary expressions like "The most powerful". Tell your story with lesser words, as verbosity distracts from your content.

Avoid usage of terminology: However, a limited use of terminology would be allowed if required, if you aim to optimize news release for internet search engines. The finest technique to communicate your press release is to speak neatly, using regular language. Complete Journalist DatabaseKeep away from too many exclamations: Too much usage of exclamation point (!) may harm your press release. But, if you have to use an exclamation point, use only one.

Get company permission: Companies are very self-protective about their recognition and credibility. So, get written permission before putting in any information or quotes about the company. Company Information: The press release should include a short description of company, which depicts your company, products, service and a brief history of company.

Pick precise PR distribution network: Deciding on press release distribution network is also an important. There are hundreds of free Press Release Distribution networks exist so it is critical to select on whether to go for paid services or free.

Propose RSS feeds: Assist journalist by offering RSS feeds so that they haul to your website. Through this interested parties will get known that you have relevant release on the topic for, which they are searching for.

Publish releases often: Try to publish press releases frequently to be recognized as news source for news agencies such as Yahoo news and Google news.

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